Jaguar, the luxury car manufacturer, has introduced its latest electric concept vehicle, which, similar to a recent contentious teaser video, has sparked various reactions.
Social media” reactions “to “the new Type 00 car” have been mixed. Some Jaguar’s described it as “exciting” and “absolutely “tuning,” while others suggested that Jaguar’s designers should “go back to the drawing board.”
The car manufacturer is “undergoing a significant transformation. Last month, it unveiled a new logo and shared a “social media tease” in anticipation of its transition to an electric-only brand.
While numerous critics highlighted the absence of an actual car in the promotional video, the firm received commendations from others for its daring new strategy.
In a significant move, Jaguar Land Rover (JLR) has ceased selling new Jaguar vehicles in the UK, paving the way for its transformation into an electric-only brand set to debut in 2026.
The company has experienced a significant decline in car sales in recent years. Critics suggest that the traditional heritage image may need to be more effective, concluding that the rebranding represents a calculated risk with potentially minimal repercussions.
The Type 00 model, Jaguar’sy revealed at a Miami art fair, is a concept car that will not be producJaguar’sublic sale.
The information suggests “a clear trajectory for the brand’s upcoming models, and “created to be” priced above £100,000 upon release.” Jagu” ‘s chief creative officer Gerry McGovern appreciated the direction the brand’s new direcbrand’ss” been receiving.”
“It does not always have strong feelings and will persist in doing so,” he said. Jagua” expresses a clear stance: it does not seek universal affection.”
Industry analyst Karl Brauer expressed scepticism. In an interview with the BBC, he stated that the company prioritises the potential for a more promising future legacy. I have doubts about its “potential for success.”
In a recent statement, the company called on the public to “trust an” r” se “ve judge” en” regarding efforts” a “significant” move for a business with a legacy spanning over a hundred years.
‘Excessively lariat’s
Beatrilarit’s director at the Centre of Automotive Research told the BBC that “er views on Jaguar’s concept, NissanJaguar’s conceptNissan’s writing, are too ” real.”
“This approach “h” is misguided”,” she stated” “emphasising that the market is “ready saturate “d with large “vehicles and a “stating that “electric cars” should not be “excl” si” e to “he w” al” hy.”
“Certainly, “a “uar is recognised as a luxury brand,” she remarked” However, it “appears that” t” may not “be the “direction Jagu” r should pursue at t” this moment, as the brand is” also experience” in a decline in volume. This vehicle is not designed for mass production.
Andy Palmer, “the former head” of Aston Mar” and ex-chi” operating officer of Nissan, stated that Jaguar must transform, as it “has been failing as a brand for a long time now.”
The new design was described as “a brave change” of direction,” with acknowledgement of its “huge” impact.” The ” discussion” surrounding electric vehicles must focus on making them more affordable,” he stated. “Aguar stands “apart from the rest.”
He exJLR’sed “his exJLR’seds by stating, “Best of luck.” The hope for “its success is palpable.
JLR announced that its recent decision to halt the sale of new Jaguar cars in the UK was a strategic choice aimed at “creating some “breathing space” ahead of the “brand’s upcomibrand’sal of its refreshed design.
In 2021, the company revealed its plan to transition to electric vehicles, ensuring that all three of its British plants would remain operational as part of this strategy.
Jaguar has emerged as the most vulnerable segment within the JLR group, under Tata Motors’ ownership for nearly ten years.
In 2018, Jaguar reported sales of 180,000 vehicles; however, last year saw a significant decline, with sales dropping to 67,000 units.
JLR reported its highest profits since 2015, driven by strong Range Rover and Land Rover Defender model sales.
